Anti-consumerism is a socio–political ideology opposed to consumerism that claims that economic growth is inevitable as an ever-expanding consumption of goods is advantageous to the economy and continual buying and consumption will bring happiness.
Anti-consumerist politics asks us as individuals to consider why we consume, what the benefits of acquiring goods are, and what impact it has on the world around us. Anti-consumerism insists that we change our habits and consume less. It is concerned with actions to take by business corporations in pursuit of their own financial and economic goals at the expense of public welfare, especially in order to contribute to environmental protection, social equality, and ethics in the governing of a society.
Anti-consumerist movements are not opposed to consumption per se, they rather seek alternatives to existing forms of consumer capitalism.