We live faster, travel more, and buy more things. The present day, marked by the rapid development of technology and consumption-oriented societies, is more and more characterized by a fast pace of life, with stress and rush. Life today is filled with grave contradictions: throughout human history the majority of people have never lived so long and in such a good health, surrounded by such a tremendous wealth of goods. Still, nowadays we are forced to face problems like the negative consequences of urbanization, endangering our natural environment and biodiversity, impersonalization of human relationships, and increasing social disparities.  

Globalisation has brought us certain guidelines as how to behave in this world. However, there are countless actions and strategies confronting the prevailing, “mainstream” way of living and doing things. These alternative endeavours manifest themselves at the individual level. There are many alternative life strategies. These are not specified, they may take different forms and means – depending on whether it is everyday life, work, an attitude, or beliefs. They might cover a wide range from growing one’s own vegetables in the living room to abandoning one’s home and moving to a house truck instead. The range of the alternative life strategies is endless; the point is to follow one’s needs, one’s heart, and to be in harmony with oneself.